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Goosehead Insurance
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Unlike other personal insurance providers, Goosehead Insurance exudes a rebellious swagger. Founded on the belief that consumers were being shortchanged by an industry stuck in opaque, outdated practices, the company set out to challenge the establishment. Central to this strategy was an aggressive commission structure for agents.
The results spoke for themselves. Goosehead agents were earning six figures just a few years out of college, and the company’s culture of self-made success became a defining characteristic. Rigorous hiring standards filtered out weaker applicants, fostering a mentality of winning at all costs—including in dress and demeanor. Their annual sales conference needed messaging that captured this relentless drive and killer instinct.
Goosehead Insurance
Unlike other personal insurance providers, Goosehead Insurance exudes a rebellious swagger. Founded on the belief that consumers were being shortchanged by an industry stuck in opaque, outdated practices, the company set out to challenge the establishment. Central to this strategy was an aggressive commission structure for agents.
The results spoke for themselves. Goosehead agents were earning six figures just a few years out of college, and the company’s culture of self-made success became a defining characteristic. Rigorous hiring standards filtered out weaker applicants, fostering a mentality of winning at all costs—including in dress and demeanor. Their annual sales conference needed messaging that captured this relentless drive and killer instinct.
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Outside of signage and banners, we used elements of the hotel themselves to create “go getter” messaging that stayed in front of the attendees at all times.
