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At Your Gate
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Anyone who travels knows the headache of trying to grab a meal before a flight. The developers behind AtYourGate spotted an opportunity: an app that lets flyers order from the comfort of their gate seat and have snacks and meals delivered directly to them. No more standing in line, juggling luggage, or constantly checking the clock while racing back to the gate.
We brought these pain points to life through a series of exaggerated, desperate flyers in full sprint, trying to make it back before final boarding. Phones, wallets, food, and personal items tumble as these travelers dash for their flights.
Displayed nearly life-size on airport signage and strategically placed near food courts, the portraits comically capture every traveler’s worst fear—giving pause to anyone about to stand in line for a meal.
At Your Gate
Anyone who travels knows the headache of trying to grab a meal before a flight. The developers behind AtYourGate spotted an opportunity: an app that lets flyers order from the comfort of their gate seat and have snacks and meals delivered directly to them. No more standing in line, juggling luggage, or constantly checking the clock while racing back to the gate.
We brought these pain points to life through a series of exaggerated, desperate flyers in full sprint, trying to make it back before final boarding. Phones, wallets, food, and personal items tumble as these travelers dash for their flights.
Displayed nearly life-size on airport signage and strategically placed near food courts, the portraits comically capture every traveler’s worst fear—giving pause to anyone about to stand in line for a meal.
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And for those who find themselves on a flight without having grabbed sustenance, we created in-flight magazine ads that reminded passengers what was in store for them on the flight, whether it be a very light snack, or a meal that’s rightfully earned its reputation as airline food.
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Touring airports highlighted untapped opportunities to engage travelers and promote the AtYourGate app within terminal spaces.
