Daily Greens entered a crowded health beverage market and needed a clear strategy and distinctive visual identity to stand apart from both truly healthy competitors and those merely marketed as such.

Many brands claimed health benefits while selling sugar-heavy, cold-pressed fruit juice. To educate consumers, we created messaging that spotlighted key ingredients in bold headlines, supported by copy reinforcing that the drinks were genuinely good for you—and still tasted great.

The concept drew inspiration from the recently concluded “Got Milk?” campaign, using imagery of everyday people making exaggerated expressions that mirrored common reactions to beets, kale, and wheatgrass.