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Goosehead Insurance
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Unlike other personal insurance providers, Goosehead Insurance exudes a rebellious swagger. Founded on the belief that consumers were being shortchanged by an industry stuck in opaque, outdated practices, the company set out to challenge the establishment. Central to this strategy was an aggressive commission structure for agents.
The results spoke for themselves. Goosehead agents were earning six figures just a few years out of college, and the company’s culture of self-made success became a defining characteristic. Rigorous hiring standards filtered out weaker applicants, fostering a mentality of winning at all costs, including in dress and demeanor.
The Goosehead annual sales conference needed messaging that reinforced this relentless drive and killer instinct, keeping current agents energized and inspiring to new agents. I chose a tone of voice that mirrored the self-assured winning mentality. To complement the messaging was a design aesthetic that was bold in its appearance, featuring confident agents with plenty of swagger.
Goosehead Insurance
Unlike other personal insurance providers, Goosehead Insurance exudes a rebellious swagger. Founded on the belief that consumers were being shortchanged by an industry stuck in opaque, outdated practices, the company set out to challenge the establishment. Central to this strategy was an aggressive commission structure for agents.
The results spoke for themselves. Goosehead agents were earning six figures just a few years out of college, and the company’s culture of self-made success became a defining characteristic. Rigorous hiring standards filtered out weaker applicants, fostering a mentality of winning at all costs, including in dress and demeanor.
The Goosehead annual sales conference needed messaging that reinforced this relentless drive and killer instinct, keeping current agents energized and inspiring to new agents. I chose a tone of voice that mirrored the self-assured winning mentality. To complement the messaging was a design aesthetic that was bold in its appearance, featuring confident agents with plenty of swagger.
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Outside of signage and banners, we used elements of the hotel themselves to create “go getter” messaging that stayed in front of the attendees at all times.
