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Nanohmics
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Nanohmics was needing to recruit new talent in a category that is growing rapidly. As opposed to many rival companies who were more direct in their recruitment language, we recommended using humor to peak by flipping typical recruiting tropes on their head.
Instead of the usual ”big picture” talk, we leaned into minimalist ads with tiny headlines like “Think smaller” to directly mirror the nano and micro-scale work Nanohmics is known for. The small text wasn’t just a design choice; it was a literal representation of the precision and atomic-level focus required for these roles. It was a cheeky way to stand out and attract the kind of highly specialized talent who loves getting into the weeds of high-level science.
Nanohmics
Nanohmics was needing to recruit new talent in a category that is growing rapidly. As opposed to many rival companies who were more direct in their recruitment language, we recommended using humor to peak by flipping typical recruiting tropes on their head.
Instead of the usual ”big picture” talk, we leaned into minimalist ads with tiny headlines like “Think smaller” to directly mirror the nano and micro-scale work Nanohmics is known for. The small text wasn’t just a design choice; it was a literal representation of the precision and atomic-level focus required for these roles. It was a cheeky way to stand out and attract the kind of highly specialized talent who loves getting into the weeds of high-level science.
Headline: “We‘re looking for a few small-minded individuals.”
Headline: “This molecule look familiar?
If so, we should talk.”
Headline: “Size matters.”
Sequential ad series headline (first ad): “Smaller solutions.”
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To bring the campaign into the real world, we utilized guerilla marketing tactics like bar napkins featuring nothing but a catchy headline and a QR code—stripping away all company branding to let the mystery of the ”small-picture” pitch spark immediate candidate curiosity.
