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Undermain Theatre
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As a small, non-profit theatre focusing on producing experimental works, the Undermain has built a reputation as a non-traditional theatre continually inspiring, educating, and challenging their audiences with plays that can be thought-provoking and often divisive. With heightened attention to language, the company premieres new work, revisits seminal modern work, and presents reimagined stagings of classic works by writers seen as key artistic influencers of their experimental tradition.
I wanted to represent the Undermain with a poster series of their upcoming productions that uses unconventional imagery not always straightforward in its meaning, bringing the thought-provoking attributes to the audience before they buy their tickets.
Undermain Theatre
As a small, non-profit theatre focusing on producing experimental works, the Undermain has built a reputation as a non-traditional theatre continually inspiring, educating, and challenging their audiences with plays that can be thought-provoking and often divisive. With heightened attention to language, the company premieres new work, revisits seminal modern work, and presents reimagined stagings of classic works by writers seen as key artistic influencers of their experimental tradition.
I wanted to represent the Undermain with a poster series of their upcoming productions that uses unconventional imagery not always straightforward in its meaning, bringing the thought-provoking attributes to the audience before they buy their tickets.
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The Undermain derived their name from their location of the theater, which is in the basement of a Texas historical landmark building on Main Street in Dallas, Texas. Exposed brick, wood floors, and exposed concrete pillars define the aesthetic of the Undermain, and I wanted to reflect that in the poster series. By keeping the color palette to only yellow and black, I created a bold typographical treatment that keeps the series unified, letting large illustrations reflect the tone of the production. Whether it’s a large halftone cartoon illustration or a 16th century engraving, the artwork is often raw in its appearance, meant to be striking and noticeable from a distance, engaging the viewer to learn more.
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Often I designed the illustrations to create a perpetual image when the posters were aligned horizontally.
